Press release
HUB, SA announces the opening of Horta da Moura in Monsaraz, introducing a new brand.
Lisbon, April 1 – HUB SA is pleased to announce the reopening of Horta da Moura, located next to the historic walls of Monsaraz. The inauguration is scheduled for June, and this project represents a significant development for both the region and HUB.
Horta da Moura was acquired by one of the real estate funds managed by FOMENTO – Fundos de Investimento Imobiliário, SGOIC, S.A., and leased to HUB SA under a long-term lease agreement. HUB SA aims to develop the project by enhancing the offering, increasing the available capacity, and creating a distinctive tourism product.
This project contributes to:
- Reducing regional disparities and seasonal fluctuations in tourism demand;
- Enhancing cultural and natural heritage, promoting sustainable development of local communities;
- Introducing a high level of innovation in the investment project, compared to the existing offer in the region.
In the short term, HUB SA will introduce the brand that will manage this unit alongside Aldeia da Pedralva, as both share the following characteristics:
- Concept: a slower-paced life focused on culture, gastronomy, and local traditions;
- Target audience: travelers seeking authentic and enriching experiences.
"We are very excited about the opening of Horta da Moura and the opportunity to contribute to the sustainable tourism development of the Monsaraz region," says Nuno Constantino whatever at HUB SA. "This project aligns with our mission to offer authentic and memorable experiences to our guests, while valuing and promoting local culture and traditions."
Horta da Moura will offer:
- Horta da Moura will offer unique accommodations that go beyond its agricultural focus, providing a distinctive lodging experience in line with the "slower living" concept. For instance, all rooms will include a fireplace.
- Enhancing local culture: The establishment will promote the culture, gastronomy, and traditions of Monsaraz and the surrounding region.
- Contribution to sustainability: The project has been developed with a focus on environmental sustainability and support for local communities.
- Fresh produce: A variety of fruits, vegetables, and herbs supplied by local businesses.
The opening of Horta da Moura is yet to have a confirmed date, but it will take place in June with a special event that will include guided tours, tastings of local products, the unveiling of the new brand, and other activities.
About HUB
HUB owns Aldeia da Pedralva—a unique project in Algarve tourism that exemplifies a destination celebrating contact with nature and the local community, while offering a wide range of experiences. It will also be incorporated into the future brand that HUB will unveil for this specific segment.
Through Wotels, HUB represents a young and dynamic chain of hybrid accommodations in Portugal, Scaling up quickly throughout the country. The portfolio includes hotels, hostels, aparthotels, and guesthouses, strategically located in key destinations—from Porto in the North to the Algarve in the South, as well as Peniche, Ericeira, Sintra, Lisbon, and Costa da Caparica. Wotels’ mission is to offer authentic, affordable, and unforgettable stays by combining comfort, local experiences, and sustainability. The chain caters to a diverse audience, from individual travelers to families and groups, offering options that range from dormitories to houses and apartments. Committed to innovation, Wotels integrates technology to enhance the guest experience, prioritizes sustainability to minimize environmental impact, fosters genuine connections among visitors, and builds trust through its solid track record in the hospitality market.
Press Contact: Nuno Constantino | Whatever@HUB | nconstantino@wotels.com | Contact: +351962487864